what's up with the octopus? i've been using the octopus logo over the past few years, and throughout, people have asked, "what's up with the octopus?" it's an easy answer. music. friends. art. travel. adventure. quotes from your favorite movies. the ocean. punk rock clubs. video games. websites that make you laugh. literature. photos of good memories. london, los angeles, new york, and everywhere in between. our company was established in 2012 by a group of like-minded friends who are equally passionate about making great clothes, awesome art, cool objects, and unique pieces. we set out to make great things together and work with people and brands who share our aesthetic and sense of humor. welcome to hi my name is mark.