We are going to shine the spotlight on Texas artist Mike Guerrero. Who as you might have guessed will be our next collaborative artist here. As we get closer to the release we give you a sneak peek at what we have in store, until then, here are a few pieces from Mike to wet your appetite. 


Awhile back we did a print edition with the artist Mike Mitchell. The "Skullypus", a cross hybrid of our Octopus logo and the signature Mike Mitchell little skully dude. It was in a word AWESOME.

The print edition sold out in minutes. And many, many of you were bummed at us. It's the curse of making limited edition sought after things, they sell out fast. In an effort to bring more art into the world we talked to Mike and he suggested that we offer a "black" version. But then that's it, that's where this print ends. Like the Ying Yang, there will only be the white and black.

Mike Mitchell collab with Blink182's Mark Hoppus brand Hi My Name is Mark, the skullypus print black edition.

The Black Version will go on sale this Thursday the 19th 9AM PST.


We've got some new tees coming soon for summer. One of our favorite forthcoming collections is the Adventure Series by the one and only Mark Hoppus. This collection will be somewhat of a photo essay of his travels around the globe, from Antarctica to the plains of South Africa all in t-shirt form.

Though these below aren't tees, you can get an idea of what sort of eye behind the camera Mark has. Just a taste...there is much more to come.


We are about to introduce our very first Mystery Box. Now, most of you are probably already familiar with how a Mystery Box works. A company does a spring cleaning of sorts, over the course of a year, after numerous print runs and sampling, a good size collection starts in the offices, one-offs, random colors, shipments that never got past Customs. All these add up. Rather than create new product pages, or do a typical "sale", the more exciting (i.e.; Fun Option) idea is to create mystery packages. 

Now before you can say, how can repackaging products be considered a true mystery? Well, we've had those same thoughts and decided to add something to the box to throw everyone off-guard. Something that will for sure surprise you and make you very happy. That's all we can say about that, it is after all a "mystery" box.

Limited to only 200. Once word gets out, these will be gone.


Part of your New Year's Eve resolution should be to read more books. Books are awesome. Some of the best movies came from books, and you know how annoying it is when people say "the book was so much better". You could be one of those people! Reading a book is sort of like getting to see a movie years before it's in the theater. Imagine that! You could see the Oscar-winning movie that comes out three years from now in the comfort of your own home. 

Plus, you get to do all the casting decisions in your brain when you read a book. Hell, you can cast yourself as the lead and surround yourself with Ryan Gosling and Jennifer Lawrence. How many movies have been ruined by poor casting decisions? Hundreds? Millions? Trillions? That will never happen again if you read books.

Now, the downside to reading books. The time. It takes way longer to read a book than it does to watch a movie. There is no getting around that. Sure you could try and read it really fast but that's never going to work.  And that's why movies were invented in the first place, by lazy non book-reading people. But not everyone has the time to invest in a book, where it is infinitely easier to find 90 minutes to watch a movie. We aren't going to lie to you, movies are great for that very reason, well that, and the popcorn.

And the last part of this post on why you should read books. Some books never get made into movies. They never get to see their full potential up there on the screen, with subpar actors, huge subplots cut from the story, entire endings changed. Those books just have to remain happy just the way they are, and sometimes that's a good thing. 

NOW READ THIS, is going to be a weekly...maybe, but probably every other week, spotlight on a book worth reading. This week's noteworthy book is:


S., conceived by filmmaker J.J. Abrams and written by award-winning novelist Doug Dorst, is the chronicle of two readers finding each other in the margins of a book and enmeshing themselves in a deadly struggle between forces they don’t understand. Remember Abrams did the tv show Lost and is directing the new StarWars-VII, so you know he knows how to tell a story. Here is the outline of the book lifted from

One book. Two readers. A world of mystery, menace, and desire.

A young woman picks up a book left behind by a stranger. Inside it are his margin notes, which reveal a reader entranced by the story and by its mysterious author. She responds with notes of her own, leaving the book for the stranger, and so begins an unlikely conversation that plunges them both into the unknown.

The book: Ship of Theseus, the final novel by a prolific but enigmatic writer named V.M. Straka, in which a man with no past is shanghaied onto a strange ship with a monstrous crew and launched onto a disorienting and perilous journey.


The writer: Straka, the incendiary and secretive subject of one of the world’s greatest mysteries, a revolutionary about whom the world knows nothing apart from the words he wrote and the rumors that swirl around him.

The readers: Jennifer and Eric, a college senior and a disgraced grad student, both facing crucial decisions about who they are, who they might become, and how much they’re willing to trust another person with their passions, hurts, and fears.


What they don't tell you is all the crazy stuff that comes with this book...postcards, clues, decoders. It's a mystery story, wrapped in a conundrum, crammed into a book jacket. It will blow your mind. They may make a movie about this book, or maybe about you reading this book and having it take over every minute of your life. You'll stop eating, quit sleeping, all you can do is read and then read some more until you solve the mystery. J.J. Abrams you have done it again, now don't mess up StarWars.


This Friday marks HMNIM's first sale. Known commonly as "Black Friday", it gets its name from when a customer falls as they race through doors, tripping on a rug while running toward a TV marked down 20%, it is then that all light is "blacked" out as hundreds frantic moms trample the weakling into a cartoonish pancake shape.

Well your friends here at HMNIM don't want you to be trampled by moms. Our sale is just online, where you can order from the comfort of your home, no camping out in the cold with a bunch of strangers. But if that is your thing, you could camp out in front of your own home, and at midnight burst into your house, push over your loved ones as you race to the computer to get that same rush.

This Friday will mark the four days of 40% off, ending at midnight on Monday, December 2nd. Four days to pick up some tees, hats, polos all at 40% off. Warning, things will sell out pretty quick, most of the items are down to just a few pieces, and when they are gone, they are gone for good (please don't be mad at us when they sell out). Not everything will be marked down, in fact, we will be releasing some new products this Friday. Three new zip-up hoodies, and a big sticker sheet.